About
Sunrise Banks approached us to create a video for the nonprofit YouthLink, which helps youth wrestling with homelessness. They wanted us to create a video with a gritty feel that explains a little bit about who and what YouthLink is. So they came to us.
Approach
Instead of just having a series of talking heads sharing about Youth Link, we recommended highlighting a specific story of someone who had been helped by the nonprofit. They loved the idea, and we selected Charles as the youth subject.
We shot for several days capturing interviews and b-roll of Charles as well as the rest of the nonprofit. To create that gritty feel the client wanted, we shot the video handheld and used darker tones in the coloring process.
Result
The final product was this emotionally compelling video that not only communicates who YouthLink is but why they exist.
You probably already know that 46% of B2B technology buyers will purchase a product or service after viewing a video.(Hubspot) And that companies that use video outpace their peers by 63% in yearly revenue growth.(Aberdeen Group)
That’s why you’re here. And it’s why we're here too.