About
Tedx Minneapolis has a big conference every year, this year's theme was "Why Not." In summary, it's Why Not You? Why not be the person that makes a difference in this world, there are others making huge impacts in the world of business that are affecting our lives in a very positive way, why not join them in making change a good thing instead of bad.
Approach
We have three subjects that each make a huge impact in the world today in their own respective fields. We interviewed each of them in our own studio, asking them questions and having them answer freely with their own responses. We also followed them around the block a few times to capture some additional footage that flowed well when put together with them telling us their story.
Result
This video served very well it's purpose of introducing the conference when played in front of the large audience that attended during that special night.
You probably already know that 46% of B2B technology buyers will purchase a product or service after viewing a video.(Hubspot) And that companies that use video outpace their peers by 63% in yearly revenue growth.(Aberdeen Group)
That’s why you’re here. And it’s why we're here too.