About
One of the key things we value as a company is to constantly be pushing ourselves in our craft. So we were bouncing around some passion project ideas and we landed on the idea to collaborate with a poet. After reaching out to a local poet, Anthony Tei Mutua, we asked him if he could write a poem specifically for us. And he did.
Approach
After nailing down the poem, we ideated to find the specific emotions that we wanted to drive this piece. We used these keywords to then help us select a shot list that would guide us on our one and a half days of production that took us all over Minneapolis and Taylors Falls.
Edit
In post, we edited and pulled in our VO artist and coloring to push this piece to its absolute best. We also were very intentional with the sound effects we brought in to tie very specific emotions to the location of the shot.
Result
The result, is this enthralling short video that takes you on a sonic and visual journey of a poem.
You probably already know that 46% of B2B technology buyers will purchase a product or service after viewing a video.(Hubspot) And that companies that use video outpace their peers by 63% in yearly revenue growth.(Aberdeen Group)
That’s why you’re here. And it’s why we're here too.