About
APi Group wanted to create a video that set an energetic tone for their leadership summit and communicated their new purpose, “Building Great Leaders.” They didn’t want a run of the mill corporate video. They wanted something edgy and compelling, so they came to us.
Approach
We knew from the get go what we could do to achieve the client’s goals. We wanted to show just how gritty and tough their work in the construction world is and include creative footage from the office to create that energetic tone and communicate how everyone at every level can be a leader in their sphere of influence.
We filmed for two days capturing footage all over APi Group construction sites and offices. We scored original music that was just right for the piece and sculpted the edit to it. We spent over 40 hours crafting the edit until it was perfect.
Result
To say the least the result impressed the client. Multiple people from the company told us how much they loved it.
You probably already know that 46% of B2B technology buyers will purchase a product or service after viewing a video.(Hubspot) And that companies that use video outpace their peers by 63% in yearly revenue growth.(Aberdeen Group)
That’s why you’re here. And it’s why we're here too.