TEDx approached us about creating a video to introduce their TEDxMinneapolis event and to play before each speaker. As we listened to the tension and darker tone they were wanting to set for the event, we showed them an inspiration piece to illustrate what we wanted to produce for them. They loved it.
So we got to work capturing footage all over Minneapolis, capturing both iconic and edgy locations in the city to produce a film that was both distinct to downtown Minneapolis and dripping with a sense of anticipation. In post production, we were intentional about coloring the piece and adding music that pushed those emotions even further.