TEDxMinneapolis: The Brink
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About

TEDx approached us about creating a video to introduce their TEDxMinneapolis event and to play before each speaker. As we listened to the tension and darker tone they were wanting to set for the event, we showed them an inspiration piece to illustrate what we wanted to produce for them. They loved it.

Approach

So we got to work capturing footage all over Minneapolis, capturing both iconic and edgy locations in the city to produce a film that was both distinct to downtown Minneapolis and dripping with a sense of anticipation. In post production, we were intentional about coloring the piece and adding music that pushed those emotions even further.

Result

The client was very impressed with the piece. It captured the exact emotions they they sought to conjure in their audience.

 

You probably already know that 46% of B2B technology buyers will purchase a product or service after viewing a video.(Hubspot) And that companies that use video outpace their peers by 63% in yearly revenue growth.(Aberdeen Group)

That’s why you’re here. And it’s why were here too.

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