We've had the opportunity to work with Target on numerous internal projects, but when they approached us to make a promotional piece for Ad Week, we were beyond excited. We got the chance to capture some footage that was used in a presentation by the CMO.
We worked on an incredibly tight timeline, with the entire video from concept to final edit being completed in less than a week. Given the tight timeline, we filmed for half a day at Target's headquarters using their showroom. We brought out the big guns for the production, bringing in a truck of lighting and grip gear to create the most polished look we've all come to know as Target's look.