About
Sunrise Banks has an advertisement on the Green Line Metro Train here in St. Paul, Minnesota. They had the great idea to tie this into a charitable act, in which they donate lots and lots of clothes to the under-privleged youths of The Twin Cities who otherwise wouldn’t be able to afford warm clothing for the upcoming winter.
Approach
With a two-man camera crew, we followed The Sunrise Banks employees, carrying their bins with them the whole time, from their Headquarters to the train station where they boarded. They then got off and went to The Wilder Foundation’s village of buildings, where they dropped off all the clothes that would go to the children. We then edited a supercut highlight reel type video for Sunrise which they shared on their social networking pages.
Result
A very well put together short video for the client to share their holiday spirit and goodwill to all the world.
You probably already know that 46% of B2B technology buyers will purchase a product or service after viewing a video.(Hubspot) And that companies that use video outpace their peers by 63% in yearly revenue growth.(Aberdeen Group)
That’s why you’re here. And it’s why we're here too.