New Life Family Services is a pro-life non-profit that specializes in helping those in need when the time comes for them to receive medical treatment. They are opening a fifth location in the Phillips Neighborhood in 2018 and needed an outreach video to help raise funds for their upcoming building and the supplies necessary to run that chapter of their mission.
After meeting with the client and hearing the heart behind the project, we began to outline the script. Through several revisions, we arrived at a script that communicated their heart and the subject matter both with tactic and in truth. Once the script was locked, we recorded voice over at our studio and had two days of production. These days featured over a dozen locations with multiple on-screen talent. We then handled the editing, color-correction and music to tie it all together into a powerful tool for their fundraising needs.