Lou-Rich: Who We Are
moving-edge-media-dashmoving-edge-media-dash

About

We were brought in by Lou-Rich to produce a video that tells the story of who they are as a company. Lou-Rich is an Albert Lea, MN based manufacturing company. They create products for the healthcare and agricultural sectors. They are working to release a new website and they wanted a video that depicted their history and showed who they were as a company.

Approach

Early on in the pre-production stage we saw a great many wonderful aspects of the company. It’s 100% employee owned. It’s been around for decades as a leader in manufacturing. And they never settle with the status quo.

After receiving the outline and hearing the desires for the video. We pushed for a more creative approach. We developed our own version of the script and pitched the client on it. We suggested we move the video from a traditional corporate overview, to an energizing commercial-like who we are video. They loved it.

After approval on the script and concept, we developed a shot-list of every shot we’d like in the piece. From there, we went down to Albert Lea to film. We spent 8-hours on site capturing each shot, working with the team and employees to capture it all. We opted to film in a slower frame rate for much of the project to make it feel more epic.

lourich-colorlourich-color

Edit

After production, we recorded the voiceover and sourced custom music for the video. Taking all of the assets, we moved into editing and color-correction of the footage. We opted for a darker final look that had desaturated colors in the lowlights.

Result

The client loved the final video. Here’s what they said: 

“All 100% of the employee-owners at Lou-Rich couldn’t be happier with how this turned out. This project not only captured all of our capabilities in a short video (not easy) but also is a helpful reminder for our employees to take pride in working for Lou-Rich!”
 

You probably already know that 46% of B2B technology buyers will purchase a product or service after viewing a video.(Hubspot) And that companies that use video outpace their peers by 63% in yearly revenue growth.(Aberdeen Group)

That’s why you’re here. And it’s why were here too.

[unex_ce_button id="content_i3uwtn7sk" button_text_color="#bb595a" button_font="custom_one" button_font_size="22px" button_width="auto" button_alignment="center" button_text_spacing="0px" button_bg_color="#253343" button_padding="15px 40px 15px 40px" button_border_width="2px" button_border_color="#bb595a" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#bb595a" button_border_hover_color="#bb595a" button_link="/contact" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]Lets talk[/ce_button]