APi Group wanted to create a video that set an energetic tone for their leadership summit and communicated their new purpose, “Building Great Leaders.” They didn’t want a run of the mill corporate video. They wanted something edgy and compelling, so they came to us.
We knew from the get go what we could do to achieve the client’s goals. We wanted to show just how gritty and tough their work in the construction world is and include creative footage from the office to create that energetic tone and communicate how everyone at every level can be a leader in their sphere of influence.
We filmed for two days capturing footage all over APi Group construction sites and offices. We scored original music that was just right for the piece and sculpted the edit to it. We spent over 40 hours crafting the edit until it was perfect.