About
We were brought in by Lou-Rich to produce a video that tells the story of who they are as a company. Lou-Rich is an Albert Lea, MN based manufacturing company. They create products for the healthcare and agricultural sectors. They are working to release a new website and they wanted a video that depicted their history and showed who they were as a company.

Approach
Early on in the pre-production stage we saw a great many wonderful aspects of the company. It’s 100% employee owned. It’s been around for decades as a leader in manufacturing. And they never settle with the status quo.

After receiving the outline and hearing the desires for the video. We pushed for a more creative approach. We developed our own version of the script and pitched the client on it. We suggested we move the video from a traditional corporate overview, to an energizing commercial-like who we are video. They loved it.

After approval on the script and concept, we developed a shot-list of every shot we’d like in the piece. From there, we went down to Albert Lea to film. We spent 8-hours on site capturing each shot, working with the team and employees to capture it all. We opted to film in a slower frame rate for much of the project to make it feel more epic.

After production, we recorded the voiceover and sourced custom music for the video. Taking all of the assets, we moved into editing and color-correction of the footage. We opted for a darker final look that had desaturated colors in the lowlights.

Results
The client loved the final video. Here’s what they said.

“All 100% of the employee-owners at Lou-Rich couldn't be happier with how this turned out. This project not only captured all of our capabilities in a short video (not easy) but also is a helpful reminder for our employees to take pride in working for Lou-Rich!”