August 29, 2013 - 2 comments

The Power of Story

The marketing world is consumed with 30-second sound bytes, TV time slots, and bulk mail. A world consumed with key demographics, marketing strategies, and months spent tailoring a single ad.

And now, to make matters worse, your key demographics’ radio, TV, and mail are now carried with them wherever they go. And outdated companies think they don’t have to adapt.

The average American sees approximately 5,000 ads every day.

Sensory overload much?

The majority of these ads are void of meaning and value. It’s difficult to make a personal connection in a short sound byte. Simply explaining what your business provides, regardless of how needed your services, will be largely ineffective as we are all becoming deaf from the growing noise that is advertising.

People crave personal connection. If you give them a face they can relate to, a story they can empathize with, they are far more likely to buy your product.

Psychology today says,

“Stories are how we think. They are how we make meaning of life. [They] are how we explain how things work, how we make decisions, how we justify our decisions, how we persuade others, how we understand our place in the world, create our identities, and define and teach social values.”

So what would happen if your business became the protagonist in a story? Oh look at that! Your audience might become emotionally invested in your product.

Published by: Ryan Gates in Storytelling