August 6, 2015 - 3 comments

TEDxMinneapolis

 

About
TEDx approached us about creating a video to introduce their TEDx Minneapolis event and to play before each speaker. As we listened to the tension and darker tone they were wanting to set for the event, we showed them an inspiration piece to illustrate what we wanted to produce for them. They loved it.

Approach
So we got to work capturing footage all over Minneapolis, capturing both iconic and edgy locations in the city to produce a film that was both distinct to downtown Minneapolis and dripping with a sense of anticipation. In post production, we were intentional about coloring the piece and adding music that pushed those emotions even further.

Result
The client was very impressed with the piece. It captured the exact emotions they they sought to conjure in their audience.

Published by: Ryan Gates in Portfolio

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