November 7, 2013 - 3 comments

Video Marketing Part 2

It can be difficult to track the effectiveness of a video campaign – what percentage of your key demographic saw an ad. Since its inception in 1941, the GRP (Gross Rating Points) has proven to be a very effective metric used to track TV consumption.

ComScore, Inc. released data from their Video Metrix service showing that 188.7 million Americans watched 46 billion online content videos in September, while the number of video ad views totaled 22.9 billion.

TV and online have collided. This is not new information. Netflix released the first only online TV show that’s technically not a TV show because it’s only on Netflix, “House of Cards” as well as the incredibly popular, “Orange is the New Black.” They have others, but these are the big hitters.

With TV going more online, advertising going more online, and business going more online, new metrics have popped up to track the effectiveness of video ad campaigns.

After all, tracking video marketing is vital. A semi-new business saw a gap in the market and created an ingenuitive product.

Avi Brown, co-founder and CEO of BrandAds, said there are big challenges facing companies that want to know if their online video ad campaigns are actually paying off.

Many companies use third-party websites and corporations to track their effectiveness – but they are by and large delayed (usually more than 3 hours) until their information is published.

BrandAds wanted to fix that with their newest product The Bridge.

“Our vision is to provide brands with unbiased video measurement technology that inspires the confidence they need to make smart media buying decisions.”

BrandAds is a savvy new tool to use to track your effectiveness in your video marketing campaign. It tracks everything real time.

Well, every 3 seconds.

Sorry you’ll have to deal with 3 seconds of worrisome curiosity instead of 3+ hours from a third party.



Published by: Ryan Gates in Marketing