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August 14, 2016 - 312 comments

Frontier

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About
We enjoy pushing ourselves in the creativity of our craft, so we work to produce a new passion project once a quarter. This project was incredibly fun, pushing ourselves in every aspect.

Approach
We approached local poet Matt Bruch-Andersen to collaborate. After immersing ourselves in the poem he wrote, we determined the mood and aesthetic we wanted for the project. The result was a trip to Colorado traveling all throughout the Rocky Mountains. We shot over a 4-day period.

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Result
The result was this exhilarating piece of creativity that told a story in tandem with the film and the poem.

August 3, 2016 - 50 comments

A Lesson in Marketing from Budweiser

If you haven’t noticed, Budweiser’s Super Bowl ads this year and last have been drastically different from years prior, especially their 2014 spot Puppy Love:

Why? Let’s just say that their sales fell after this ad. When I told my wife this she said, “But that’s my favorite Super Bowl commercial ever!”

I replied, “I know, but are you their target audience?”

“No” she said.

“Exactly.”

In other words, with the puppy spot, Budweiser made an incredibly popular commercial--popular among the wrong crowd, and their decrease in sales reflected it.

So Budweiser learned from their mistakes and honed in on their audience: mainly Gen Y and older blue collar males. Focusing on this demographic in 2015, they took a few shots at craft breweries with their spot “Brewed the Hard Way”:

They nailed it. Sales went up. It’s no surprise that despite harsh criticism from numerous hipster Millenials, they doubled down with their 2016 spot “Not Backing Down,” because those hipsters weren’t buying Budweiser anyways.

So what invaluable marketing lesson can we glean from this? Having a popular advertisement means absolutely nothing. But having an advertisement that motivates your target audience, that my friends, means everything.

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March 10, 2016 - 2 comments

Best in Class of Who We are Videos

Who we are videos are a vital first step in any company’s customer journey and is often a visitor's first impression of the website and of the company. Here’s my top five who we are videos:

#5 Lockheed Martin

It must be stated that Lockheed Martin has a distinct advantage as they create cutting edge technology for the most advanced military in the world. They have some of the most impressive products to show off. But they take this video past the unbelievable products they create. They also show the future possibilities of product use in everyday life. One aspect that I found especially compelling with this piece was the lack of stock footage. Lockheed Martin clearly put forth considerable effort to have all original footage in their piece as well as some incredible special effects to have a very cohesive look.

#4 Verily

One of my favorite aspects of this piece is its use of stop motion, something not as commonly used in these videos. This combined with some fantastic transitions makes for a visually compelling piece. Their overall story of seeking to discover personal, human illnesses before they happen is an emotively compelling one as well. They also did some intriguing extreme close up angles for the interviews with a tilt shift look (probably added in post) that gave the interviews an intimate and engaging emotional baseline.

#3 Huge

Huge: About Us from Huge on Vimeo.

This one is just flat out clever. Highlighting culture over specific services, Huge uses this video to highlight the fun and engaging DNA that Huge has. Just watching it you makes you feel completely at home with the company.

They accomplished this with a stellar combination of ambient audio and sometimes rough footage that gave a very raw feel to the video. They also chose a color grade that did little to doctor the image, giving it a more authentic vibe. In addition, they had fantastic dynamics of energy by starting without the music in the beginning and cutting it out completely in the middle.

#2 IBM

If you watch enough corporate videos, you can come to expect a certain kind of soundtrack: a minimally popy electronic and ambient sound. IBM completely switched it up by throwing in an oldie. Also they did some class act work by creating some simple animation to put their text in context. The biggest success of this piece is its dedication to a particular story: that IBM helps prevent tragedies before they happen.

#1 Intel

This one is my favorite. It’s not just because of the stellar set design and creative use of their products--which is, in fact, amazing. The editing job on this piece is impressive, and they leverage their theme song in innovative ways.

The best part of this video has to do with a specific and brilliant creative choice. Intel as a computer processing company has a product that could EASILY bore its audience. So instead of just focusing on the specifics of the technology or even what it can do, they focused on how the technology interacts with the human experience. Consistently, there are priceless reactions to applications of Intel’s product. Bravo Intel. Bravo.

I hope you enjoyed these pieces as much as I have and learned a few lessons in crafting your own who we are video in the future. What are some of your favorite who we are videos? Comment and let us know below.

August 29, 2015 - 4 comments

Eric Finan Story

 

We sat down with Eric Finan, a professional runner and got his thoughts on running, life, and what's shaped him.

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August 25, 2015 - 8 comments

Nostalgia

 

Det är några av frågorna du hittar svaren på i denna artikel. Här www.minaapoteket.com på sajten hittar du information om allt som är bra för oss och det bästa med detta pinsamma besvär.

About
One of the key things we value as a company is to constantly be pushing ourselves in our craft. So we were bouncing around some passion project ideas and we landed on the idea to collaborate with a poet. After reaching out to a local poet, Anthony Tei Mutua, we asked him if he could write a poem specifically for us. And he did.

Approach
After nailing down the poem, we ideated to find the specific emotions that we wanted to drive this piece. We used these keywords to then help us select a shot list that would guide us on our one and a half days of production that took us all over Minneapolis and Taylors Falls.

In post, we edited and pulled in our VO artist and coloring to push this piece to its absolute best. We also were very intentional with the sound effects we brought in to tie very specific emotions to the location of the shot.

Result
The result, is this enthralling short video that takes you on a sonic and visual journey of a poem.

Production Company: Moving Edge Media
Producer: Ryan Gates
Director: Jonathan Vinson
Director of Photography: Ryan Gates
Editor: Jonathan Vinson
Sound Mixing: John-Paul Natysin
Music: Fear Not by Ryan Talbert

August 20, 2015 - 72 comments

Lou-Rich : Who-We-Are

 

About
We were brought in by Lou-Rich to produce a video that tells the story of who they are as a company. Lou-Rich is an Albert Lea, MN based manufacturing company. They create products for the healthcare and agricultural sectors. They are working to release a new website and they wanted a video that depicted their history and showed who they were as a company.

Approach
Early on in the pre-production stage we saw a great many wonderful aspects of the company. It’s 100% employee owned. It’s been around for decades as a leader in manufacturing. And they never settle with the status quo.

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After receiving the outline and hearing the desires for the video. We pushed for a more creative approach. We developed our own version of the script and pitched the client on it. We suggested we move the video from a traditional corporate overview, to an energizing commercial-like who we are video. They loved it.

After approval on the script and concept, we developed a shot-list of every shot we’d like in the piece. From there, we went down to Albert Lea to film. We spent 8-hours on site capturing each shot, working with the team and employees to capture it all. We opted to film in a slower frame rate for much of the project to make it feel more epic.

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After production, we recorded the voiceover and sourced custom music for the video. Taking all of the assets, we moved into editing and color-correction of the footage. We opted for a darker final look that had desaturated colors in the lowlights.

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Results
The client loved the final video. Here’s what they said.

“All 100% of the employee-owners at Lou-Rich couldn't be happier with how this turned out. This project not only captured all of our capabilities in a short video (not easy) but also is a helpful reminder for our employees to take pride in working for Lou-Rich!”

November 20, 2014 - 2 comments

A story that changed me… and why telling yours matters.

During my senior year in college, I was assigned a project to produce a mid-length documentary. Little did I know that project would leave a profound impact on me.
Or rather Chuck Holsinger’s story did.
Chuck Holsinger, now in his 90s, describes the road to forgiveness he traveled as a World War II veteran seeking to rationalize the travesties he witnessed. His courage to confront the inner enemies of hatred was as strong as those he exhibited on the battlefield 70 years ago. And the transformation he experienced left an indelible mark on his small Indiana community, and on me.
While that film (watch it below) went on to win numerous awards, the most rewarding outcome for me was meeting Chuck Holsinger and discovering how important it is to tell stories of transformation. Had I not been given that assignment, I might have not learned what I did.
That’s one of the reasons why Moving Edge Media is focusing on producing biographical films. These are two to three minute documentaries, told in narrative form, that conveys the life of an employee or customer that others can identify with—and take action to engage with your company.
If you’re looking for a fresh way to tell your story, consider the following benefits of creating a biographical film for your company:
  • Biographical films help to de-emphasize transactions,and enhances relationships. They help you show that you’re about creating value and helping people.
  • They build and increase employee and customer loyalty.
  • They resonate strongly with prospective customers, as people like doing business with people.
  • The vulnerability and openness of a biographical video creates empathy and identification which increases trust in your brand and company.
  • Highlights specific aspects of your company or brand that you want to showcase in an authentic unscripted manner.
Thankfully, our production quality has grown significantly since we interviewed Chuck Holsinger. But if you’d like to meet the man that inspired me, you can watch Amend (14 minutes) below.

September 23, 2014 - 2 comments

Help Wanted. It’s not what you think.

No. That headline’s not for a recruiting ad.

We're looking for a different kind of help—and confident you may know someone who fits the bill.

Over the next few months, the Moving Edge Media gang will be producing a series of videos depicting how business leaders have turned adversity into innovation and the inspiration to grow their business. We hope our series of five Moving Edge Moments will inspire other business leaders to seize upon their creative genius to transform their businesses into truly remarkable enterprises.

Production is already underway to showcase two executives who aren’t afraid to share their challenges and the way those challenges have transformed their thinking, their leadership and their companies.

But we need three more.

Would you take a moment and thoughtfully consider if an entrepreneur, business owner, or senior executive that you know might be a good candidate to showcase in our series? We’re looking for people you respect because of the way they’ve dug deep to overcome a set-back and who are not afraid to talk about it. It’s our hope that by telling their stories others will be inspired to do the same.

May 12, 2014 - 3 comments

Validating Video for Company Growth

Hi,

me

My name is Tyler Weber, and I have recently come onto the crew at Moving Edge Media to contribute to the blog as well as a few of other small contributions to the communications and content. I am a professional communicator and marketer, Bethel University Alum, tattoo enthusiast, and volleyball trier. Read more

November 14, 2013 - 3 comments

Ad spotlight: LEGO

It’s already Christmas… well, not quite, but Christmas advertising is starting! Can you smell the spiked eggnog already?

LEGO set the bar high for advertising this holiday season. They branded themselves beyond building blocks: the opportunity to bond with your child. Through fantastical lands where knights can fly if it’s more convenient, there’s a slow motion replay for every cool move, or engineering tottering towers built to the atop kitchen chairs… it is all done together.

We love to see great pieces like this and hope to see more throughout the Christmas season.