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October 10, 2016 - 275 comments

Best in Class of Who We are Videos

Who we are videos are a vital first step in any company’s customer journey and is often a visitor's first impression of the website and of the company. Here’s my top five who we are videos:

#5 Lockheed Martin

It must be stated that Lockheed Martin has a distinct advantage as they create cutting edge technology for the most advanced military in the world. They have some of the most impressive products to show off. But they take this video past the unbelievable products they create. They also show the future possibilities of product use in everyday life. One aspect that I found especially compelling with this piece was the lack of stock footage. Lockheed Martin clearly put forth considerable effort to have all original footage in their piece as well as some incredible special effects to have a very cohesive look.

#4 Verily

One of my favorite aspects of this piece is its use of stop motion, something not as commonly used in these videos. This combined with some fantastic transitions makes for a visually compelling piece. Their overall story of seeking to discover personal, human illnesses before they happen is an emotively compelling one as well. They also did some intriguing extreme close up angles for the interviews with a tilt shift look (probably added in post) that gave the interviews an intimate and engaging emotional baseline.

#3 Huge

Huge: About Us from Huge on Vimeo.

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This one is just flat out clever. Highlighting culture over specific services, Huge uses this video to highlight the fun and engaging DNA that Huge has. Just watching it you makes you feel completely at home with the company.

They accomplished this with a stellar combination of ambient audio and sometimes rough footage that gave a very raw feel to the video. They also chose a color grade that did little to doctor the image, giving it a more authentic vibe. In addition, they had fantastic dynamics of energy by starting without the music in the beginning and cutting it out completely in the middle.

#2 IBM

If you watch enough corporate videos, you can come to expect a certain kind of soundtrack: a minimally popy electronic and ambient sound. IBM completely switched it up by throwing in an oldie. Also they did some class act work by creating some simple animation to put their text in context. The biggest success of this piece is its dedication to a particular story: that IBM helps prevent tragedies before they happen.

#1 Intel

This one is my favorite. It’s not just because of the stellar set design and creative use of their products--which is, in fact, amazing. The editing job on this piece is impressive, and they leverage their theme song in innovative ways.

The best part of this video has to do with a specific and brilliant creative choice. Intel as a computer processing company has a product that could EASILY bore its audience. So instead of just focusing on the specifics of the technology or even what it can do, they focused on how the technology interacts with the human experience. Consistently, there are priceless reactions to applications of Intel’s product. Bravo Intel. Bravo.

I hope you enjoyed these pieces as much as I have and learned a few lessons in crafting your own who we are video in the future. What are some of your favorite who we are videos? Comment and let us know below.

August 14, 2016 - 5,568 comments

Frontier

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About
We enjoy pushing ourselves in the creativity of our craft, so we work to produce a new passion project once a quarter. This project was incredibly fun, pushing ourselves in every aspect.

Approach
We approached local poet Matt Bruch-Andersen to collaborate. After immersing ourselves in the poem he wrote, we determined the mood and aesthetic we wanted for the project. The result was a trip to Colorado traveling all throughout the Rocky Mountains. We shot over a 4-day period.

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Result
The result was this exhilarating piece of creativity that told a story in tandem with the film and the poem.

August 3, 2016 - 3,354 comments

A Lesson in Marketing from Budweiser

If you haven’t noticed, Budweiser’s Super Bowl ads this year and last have been drastically different from years prior, especially their 2014 spot Puppy Love:

Why? Let’s just say that their sales fell after this ad. When I told my wife this she said, “But that’s my favorite Super Bowl commercial ever!”

I replied, “I know, but are you their target audience?”

“No” she said.

“Exactly.”

In other words, with the puppy spot, Budweiser made an incredibly popular commercial--popular among the wrong crowd, and their decrease in sales reflected it.

So Budweiser learned from their mistakes and honed in on their audience: mainly Gen Y and older blue collar males. Focusing on this demographic in 2015, they took a few shots at craft breweries with their spot “Brewed the Hard Way”:

They nailed it. Sales went up. It’s no surprise that despite harsh criticism from numerous hipster Millenials, they doubled down with their 2016 spot “Not Backing Down,” because those hipsters weren’t buying Budweiser anyways.

So what invaluable marketing lesson can we glean from this? Having a popular advertisement means absolutely nothing. But having an advertisement that motivates your target audience, that my friends, means everything.

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November 28, 2015 - 4 comments

Storyworks1 Commercial

 

About

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We were approached by Storyworks1 to create a piece that effortlessly communicated their new company name as well as a new platform release. They needed a piece that clearly communicated both of these developments in one video.

Approach

From the beginning we worked hand-in-hand with Storyworks1 to strategically develop a video that would best explain who they were and the specific applications of their product. From there we crafted a story that would be told through a series of interviews that revealed the heart of Storyworks1 as well the effectiveness of its product’s use. We shot for 2 days in 4 locations to create the beautiful aesthetic that the client desired, using plenty of natural light to create an authentic feel.
storyworks 1

In the postproduction process, we carefully curated the best clips to effectively tell the story:
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We also color graded the piece to have the exact tone and feel that the client requested:
Storyworks 1 coloring

Results
In the end, the client was incredibly pleased. The final product is a beautiful video that explained who Storyworks1 is to its target audience: Screen Shot 2016-01-27 at 2.52.16 PM

November 13, 2015 - 1,053 comments

Skykit Animated Explainer

About

Agosto approached us as they were launching a new brand and product: Skykit, a back of house display built upon Google apps. They wanted to create a persona specific video that targeted people working in HR with many locations; they knew exactly who they wanted to reach and asked us to create a video that spoke directly to them.

Approach

So we got to work. Agosto sought to tell the story of how Skykit brings the world of internal HR communication in the the 21st century: from cork boards to the cloud. After collaborating with their team to refine and develop a script using their newly developed brand guidelines, we created a storyboard, handled talent, and worked with our animator to bring the vision together.

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Results
The client absolutely loved the final product. This is what they had to say:

"These guys don't only make videos, they increase sales and provide insight into the overall marketing campaign. Very impressed… 17.5% of our leads last quarter came from the video Moving Edge Media created." - Ben Schmitt, Marketing

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November 9, 2015 - 92 comments

InteProIQ | Teaser

 

We worked with InteProIQ to develop a series of animated videos that highlight the importance of data security. This was the initial promotional video released.

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October 17, 2015 - 4 comments

EyeSafe Screen Covers from DigiHealth

About

DigiHealth creates protective screens for electronic devices that block out harmful light that causes eyestrain. We were approached by Digihealth as they were in the development phase of their screens. They wanted us to produce a video that would communicate their groundbreaking application of this amazing technology.

Approach

Brainstorming with the client, we decided that using a combination of live action and both 2d and 3d animation would be the strongest approach to producing a short video highlighting the vast benefits of the product.

After securing locations and nailing down our story boards, we produced this piece in a one day shoot using a variety of talent.

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Following brand guidelines, we created custom designs for our 2D animation to effectively communicate the dangers of screen use and how the product protects against it.

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But we didn’t stop there. To accurately and elegantly showcase the product, we created a stunning 3D animation of the product being applied to a phone.

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Results
The client loved the video. It was instrumental in getting them a significant amount of press including television time all resulting in an increase of sales.

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October 5, 2015 - 229 comments

Wayzata Endodontics

 

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About
Wayzata Endodontics is a private practice that sought us out to create a video that clearly communicated not only what exactly endodontics is but who they are specifically as a company.

Approach
We worked closely with the owner of Wayzata Endodontics to accurately gleam what exactly it was they wanted to communicate about their company. After an extensive interview with the owner, we spent a half day gathering b-roll on a gorgeous fall morning.

In post production, we thoughtfully combed through the interviews to boil it down to the heart of who Wayzata Endodontics was. From there we did some ramping with some of the slow motion footage to engage the audience even more.

Result
After some coloring and finalization of the music, we ended up with a compelling who we are video for Wayzata Endodontics.

August 29, 2015 - 9 comments

Eric Finan Story

 

We sat down with Eric Finan, a professional runner and got his thoughts on running, life, and what's shaped him.

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August 25, 2015 - 1,886 comments

Nostalgia

 

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About
One of the key things we value as a company is to constantly be pushing ourselves in our craft. So we were bouncing around some passion project ideas and we landed on the idea to collaborate with a poet. After reaching out to a local poet, Anthony Tei Mutua, we asked him if he could write a poem specifically for us. And he did.

Approach
After nailing down the poem, we ideated to find the specific emotions that we wanted to drive this piece. We used these keywords to then help us select a shot list that would guide us on our one and a half days of production that took us all over Minneapolis and Taylors Falls.

In post, we edited and pulled in our VO artist and coloring to push this piece to its absolute best. We also were very intentional with the sound effects we brought in to tie very specific emotions to the location of the shot.

Result
The result, is this enthralling short video that takes you on a sonic and visual journey of a poem.

Production Company: Moving Edge Media
Producer: Ryan Gates
Director: Jonathan Vinson
Director of Photography: Ryan Gates
Editor: Jonathan Vinson
Sound Mixing: John-Paul Natysin
Music: Fear Not by Ryan Talbert