All Posts in Portfolio

November 11, 2015 - 4 comments

Matthew Carrara Story

About
Matthew Carrara inspires those around him, whether it’s at his work at Boston Scientific or the non-profit Enliven International which he founded. In this passion piece, we wanted capture what drives him.

Approach
We sat down with Matthew at length interviewing him about his passions, his family, his work life, and the nonprofit he founded. We also followed him around at Boston Scientific and at a meeting with his nonprofit to film him in his element.

After numerous cuts and recuts of the interview, we finally landed on an edit we loved. From there we strategically placed our b-roll, selected music, and colored the film for the feel we sought to achieve.

Result
The result was this passion piece that takes a look into the mind and heart of an incredible man, Matthew Carrara.

November 5, 2015 - 3 comments

Wayzata Endodontics

 

About
Wayzata Endodontics is a private practice that sought us out to create a video that clearly communicated not only what exactly endodontics is but who they are specifically as a company.

Approach
We worked closely with the owner of Wayzata Endodontics to accurately gleam what exactly it was they wanted to communicate about their company. After an extensive interview with the owner, we spent a half day gathering b-roll on a gorgeous fall morning.

In post production, we thoughtfully combed through the interviews to boil it down to the heart of who Wayzata Endodontics was. From there we did some ramping with some of the slow motion footage to engage the audience even more.

Result
After some coloring and finalization of the music, we ended up with a compelling who we are video for Wayzata Endodontics.

August 13, 2015 - 3 comments

Skykit Animated Explainer

About

Agosto approached us as they were launching a new brand and product: Skykit, a back of house display built upon Google apps. They wanted to create a persona specific video that targeted people working in HR with many locations; they knew exactly who they wanted to reach and asked us to create a video that spoke directly to them.

Approach

So we got to work. Agosto sought to tell the story of how Skykit brings the world of internal HR communication in the the 21st century: from cork boards to the cloud. After collaborating with their team to refine and develop a script using their newly developed brand guidelines, we created a storyboard, handled talent, and worked with our animator to bring the vision together.

Screen Shot 2016-01-27 at 9.37.24 AM

Results
The client absolutely loved the final product. This is what they had to say:

"These guys don't only make videos, they increase sales and provide insight into the overall marketing campaign. Very impressed… 17.5% of our leads last quarter came from the video Moving Edge Media created." - Ben Schmitt, Marketing

Screen Shot 2016-01-27 at 9.37.53 AM

August 6, 2015 - 3 comments

TEDxMinneapolis

 

About
TEDx approached us about creating a video to introduce their TEDx Minneapolis event and to play before each speaker. As we listened to the tension and darker tone they were wanting to set for the event, we showed them an inspiration piece to illustrate what we wanted to produce for them. They loved it.

Approach
So we got to work capturing footage all over Minneapolis, capturing both iconic and edgy locations in the city to produce a film that was both distinct to downtown Minneapolis and dripping with a sense of anticipation. In post production, we were intentional about coloring the piece and adding music that pushed those emotions even further.

Result
The client was very impressed with the piece. It captured the exact emotions they they sought to conjure in their audience.

July 28, 2015 - 3 comments

Storyworks1 Commercial

 

About

We were approached by Storyworks1 to create a piece that effortlessly communicated their new company name as well as a new platform release. They needed a piece that clearly communicated both of these developments in one video.

Approach

From the beginning we worked hand-in-hand with Storyworks1 to strategically develop a video that would best explain who they were and the specific applications of their product. From there we crafted a story that would be told through a series of interviews that revealed the heart of Storyworks1 as well the effectiveness of its product’s use. We shot for 2 days in 4 locations to create the beautiful aesthetic that the client desired, using plenty of natural light to create an authentic feel.
storyworks 1

In the postproduction process, we carefully curated the best clips to effectively tell the story:
Screen Shot 2016-01-27 at 2.57.12 PM

We also color graded the piece to have the exact tone and feel that the client requested:
Storyworks 1 coloring

Results
In the end, the client was incredibly pleased. The final product is a beautiful video that explained who Storyworks1 is to its target audience: Screen Shot 2016-01-27 at 2.52.16 PM

March 17, 2015 - 3 comments

EyeSafe Screen Covers from DigiHealth

About

DigiHealth creates protective screens for electronic devices that block out harmful light that causes eyestrain. We were approached by Digihealth as they were in the development phase of their screens. They wanted us to produce a video that would communicate their groundbreaking application of this amazing technology.

Approach

Brainstorming with the client, we decided that using a combination of live action and both 2d and 3d animation would be the strongest approach to producing a short video highlighting the vast benefits of the product.

After securing locations and nailing down our story boards, we produced this piece in a one day shoot using a variety of talent.

Screen Shot 2016-01-27 at 8.03.47 AM

Following brand guidelines, we created custom designs for our 2D animation to effectively communicate the dangers of screen use and how the product protects against it.

digihealth

But we didn’t stop there. To accurately and elegantly showcase the product, we created a stunning 3D animation of the product being applied to a phone.

Screen Shot 2016-01-27 at 8.05.32 AM

Results
The client loved the video. It was instrumental in getting them a significant amount of press including television time all resulting in an increase of sales.

April 4, 2014 - 2 comments

BWS Heating & Air Conditioning | Who We Are

 

We had the opportunity to work closely with BWS Heating & Air Conditioning in creating this short video. We were brought in to help communicate their heart and why they do what they do. We created this video to be released in tandem with new branding and web presence. You should check it out.

February 12, 2014 - 3 comments

Show Your Taste : Moving Edge Media

 

We had a wonderful time expanding our repertoire and palate during this shoot. At Moving Edge Media we are passionate about trying new things - and it has recently been brought to our attention that we hadn't done anything in the food market yet. So we tested our chops and took a stab at it.

We enjoyed making it. Hope you enjoy it too.

January 12, 2014 - 44 comments

World Wide Village : Williamson Project

 

We were recently flown out to Haiti to capture this short video for the non-profit World Wide Village. They work in Haiti helping with education in rural villages. I had the opportunity to interact with many of the community leaders in the city of Williamson and got to hear about the vision of where they believe the village could go with the assistance of World Wide Village. The music was created by the excellent band The Dust of Men. Take a watch.