All Posts in Portfolio

January 14, 2016 - 2 comments

Frontier

About
We enjoy pushing ourselves in the creativity of our craft, so we work to produce a new passion project once a quarter. This project was incredibly fun, pushing ourselves in every aspect.

Approach
We approached local poet Matt Bruch-Andersen to collaborate. After immersing ourselves in the poem he wrote, we determined the mood and aesthetic we wanted for the project. The result was a trip to Colorado traveling all throughout the Rocky Mountains. We shot over a 4-day period.

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Result
The result was this exhilarating piece of creativity that told a story in tandem with the film and the poem.

November 20, 2015 - 3 comments

Lou-Rich : Who-We-Are

 

About
We were brought in by Lou-Rich to produce a video that tells the story of who they are as a company. Lou-Rich is an Albert Lea, MN based manufacturing company. They create products for the healthcare and agricultural sectors. They are working to release a new website and they wanted a video that depicted their history and showed who they were as a company.

Approach
Early on in the pre-production stage we saw a great many wonderful aspects of the company. It’s 100% employee owned. It’s been around for decades as a leader in manufacturing. And they never settle with the status quo.

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After receiving the outline and hearing the desires for the video. We pushed for a more creative approach. We developed our own version of the script and pitched the client on it. We suggested we move the video from a traditional corporate overview, to an energizing commercial-like who we are video. They loved it.

After approval on the script and concept, we developed a shot-list of every shot we’d like in the piece. From there, we went down to Albert Lea to film. We spent 8-hours on site capturing each shot, working with the team and employees to capture it all. We opted to film in a slower frame rate for much of the project to make it feel more epic.

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After production, we recorded the voiceover and sourced custom music for the video. Taking all of the assets, we moved into editing and color-correction of the footage. We opted for a darker final look that had desaturated colors in the lowlights.

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Results
The client loved the final video. Here’s what they said.

“All 100% of the employee-owners at Lou-Rich couldn't be happier with how this turned out. This project not only captured all of our capabilities in a short video (not easy) but also is a helpful reminder for our employees to take pride in working for Lou-Rich!”

November 11, 2015 - 4 comments

Matthew Carrara Story

About
Matthew Carrara inspires those around him, whether it’s at his work at Boston Scientific or the non-profit Enliven International which he founded. In this passion piece, we wanted capture what drives him.

Approach
We sat down with Matthew at length interviewing him about his passions, his family, his work life, and the nonprofit he founded. We also followed him around at Boston Scientific and at a meeting with his nonprofit to film him in his element.

After numerous cuts and recuts of the interview, we finally landed on an edit we loved. From there we strategically placed our b-roll, selected music, and colored the film for the feel we sought to achieve.

Result
The result was this passion piece that takes a look into the mind and heart of an incredible man, Matthew Carrara.

November 5, 2015 - 3 comments

Wayzata Endodontics

 

About
Wayzata Endodontics is a private practice that sought us out to create a video that clearly communicated not only what exactly endodontics is but who they are specifically as a company.

Approach
We worked closely with the owner of Wayzata Endodontics to accurately gleam what exactly it was they wanted to communicate about their company. After an extensive interview with the owner, we spent a half day gathering b-roll on a gorgeous fall morning.

In post production, we thoughtfully combed through the interviews to boil it down to the heart of who Wayzata Endodontics was. From there we did some ramping with some of the slow motion footage to engage the audience even more.

Result
After some coloring and finalization of the music, we ended up with a compelling who we are video for Wayzata Endodontics.

September 25, 2015 - 5 comments

Nostalgia

 

About
One of the key things we value as a company is to constantly be pushing ourselves in our craft. So we were bouncing around some passion project ideas and we landed on the idea to collaborate with a poet. After reaching out to a local poet, Anthony Tei Mutua, we asked him if he could write a poem specifically for us. And he did.

Approach
After nailing down the poem, we ideated to find the specific emotions that we wanted to drive this piece. We used these keywords to then help us select a shot list that would guide us on our one and a half days of production that took us all over Minneapolis and Taylors Falls.

In post, we edited and pulled in our VO artist and coloring to push this piece to its absolute best. We also were very intentional with the sound effects we brought in to tie very specific emotions to the location of the shot.

Result
The result, is this enthralling short video that takes you on a sonic and visual journey of a poem.

Production Company: Moving Edge Media
Producer: Ryan Gates
Director: Jonathan Vinson
Director of Photography: Ryan Gates
Editor: Jonathan Vinson
Sound Mixing: John-Paul Natysin
Music: Fear Not by Ryan Talbert

August 13, 2015 - 3 comments

Skykit Animated Explainer

About

Agosto approached us as they were launching a new brand and product: Skykit, a back of house display built upon Google apps. They wanted to create a persona specific video that targeted people working in HR with many locations; they knew exactly who they wanted to reach and asked us to create a video that spoke directly to them.

Approach

So we got to work. Agosto sought to tell the story of how Skykit brings the world of internal HR communication in the the 21st century: from cork boards to the cloud. After collaborating with their team to refine and develop a script using their newly developed brand guidelines, we created a storyboard, handled talent, and worked with our animator to bring the vision together.

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Results
The client absolutely loved the final product. This is what they had to say:

"These guys don't only make videos, they increase sales and provide insight into the overall marketing campaign. Very impressed… 17.5% of our leads last quarter came from the video Moving Edge Media created." - Ben Schmitt, Marketing

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August 6, 2015 - 3 comments

TEDxMinneapolis

 

About
TEDx approached us about creating a video to introduce their TEDx Minneapolis event and to play before each speaker. As we listened to the tension and darker tone they were wanting to set for the event, we showed them an inspiration piece to illustrate what we wanted to produce for them. They loved it.

Approach
So we got to work capturing footage all over Minneapolis, capturing both iconic and edgy locations in the city to produce a film that was both distinct to downtown Minneapolis and dripping with a sense of anticipation. In post production, we were intentional about coloring the piece and adding music that pushed those emotions even further.

Result
The client was very impressed with the piece. It captured the exact emotions they they sought to conjure in their audience.

July 28, 2015 - 3 comments

Storyworks1 Commercial

 

About

We were approached by Storyworks1 to create a piece that effortlessly communicated their new company name as well as a new platform release. They needed a piece that clearly communicated both of these developments in one video.

Approach

From the beginning we worked hand-in-hand with Storyworks1 to strategically develop a video that would best explain who they were and the specific applications of their product. From there we crafted a story that would be told through a series of interviews that revealed the heart of Storyworks1 as well the effectiveness of its product’s use. We shot for 2 days in 4 locations to create the beautiful aesthetic that the client desired, using plenty of natural light to create an authentic feel.
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In the postproduction process, we carefully curated the best clips to effectively tell the story:
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We also color graded the piece to have the exact tone and feel that the client requested:
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Results
In the end, the client was incredibly pleased. The final product is a beautiful video that explained who Storyworks1 is to its target audience: Screen Shot 2016-01-27 at 2.52.16 PM

June 29, 2015 - 3 comments

Eric Finan Story

 

We sat down with Eric Finan, a professional runner and got his thoughts on running, life, and what's shaped him.

March 17, 2015 - 3 comments

EyeSafe Screen Covers from DigiHealth

About

DigiHealth creates protective screens for electronic devices that block out harmful light that causes eyestrain. We were approached by Digihealth as they were in the development phase of their screens. They wanted us to produce a video that would communicate their groundbreaking application of this amazing technology.

Approach

Brainstorming with the client, we decided that using a combination of live action and both 2d and 3d animation would be the strongest approach to producing a short video highlighting the vast benefits of the product.

After securing locations and nailing down our story boards, we produced this piece in a one day shoot using a variety of talent.

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Following brand guidelines, we created custom designs for our 2D animation to effectively communicate the dangers of screen use and how the product protects against it.

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But we didn’t stop there. To accurately and elegantly showcase the product, we created a stunning 3D animation of the product being applied to a phone.

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Results
The client loved the video. It was instrumental in getting them a significant amount of press including television time all resulting in an increase of sales.