Archives for August 2016

August 14, 2016 - 312 comments

Frontier

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About
We enjoy pushing ourselves in the creativity of our craft, so we work to produce a new passion project once a quarter. This project was incredibly fun, pushing ourselves in every aspect.

Approach
We approached local poet Matt Bruch-Andersen to collaborate. After immersing ourselves in the poem he wrote, we determined the mood and aesthetic we wanted for the project. The result was a trip to Colorado traveling all throughout the Rocky Mountains. We shot over a 4-day period.

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Result
The result was this exhilarating piece of creativity that told a story in tandem with the film and the poem.

August 8, 2016 - 5 comments

My Top Six Super Bowl 50 Commercials

Ah, the Super Bowl. The one event in which you don’t use the commercial break to load up on wings or use the bathroom because well, they’re often more entertaining than the game.

Honestly, this year didn’t stand out. Most of the commercials were a let down, but there were a few that stood above the rest that I’m especially excited about.

Here’s my top 6:

#6 Budlight

This one. Hilarious. Amy Schumer and Seth Rogen absolutely nail it, and Anomaly out of New York knew exactly what they were doing. The writing is just flat out hysterical and the context of an election year is perfect. The independence day allusion is unbelieveable, and they nail their frat or former frat boy audience that wants to get their drink on but still have some kind of a body.

#5 T-Mobile

Millennials especially enjoy it when the fourth wall (even if it’s a hypothetical fourth wall) is used in a commercial. T-Mobile does it beautifully by using it to mock their competition, producing this piece with Publicis an agency in Seattle and with creative director Earl Wallace IV.

#4 Budweiser

Again, exceptional audience analysis on this piece by Anomaly in New York. The beauty of this ad is in the ability Budweiser has to isolate its target demographic; it isn’t about craft beer lovers. It’s about the normal guy, doing normal work, that makes the world run.

#3 Doritos

Humor is found in the unexpected. And Doritos shows just how to do it. The initial surprise of the baby reacting to the Dorito engages the audience early on and knocks it out of the park as the baby literally flies out of the mother.

#2 Heinz

What could be more interesting than dogs in costumes flocking to people in costumes? The geniuses at David, an agency in Miami, worked on this one. The classic music, the slow motion. It just fits perfectly. As they say, cute sells.

#1 Jeep

Simplicity is always best. Iris in New York managed to break all the rules while following a crucial one: it’s all about the eyes. The vast majority of the commercial is composed of portraits staring straight into the camera. There’s just something about eyes that bring about connection. This, along with the beautifully written VO, makes you laugh and cry all within 60 seconds.

I hope you all enjoyed these commercials as much as I did. What were some of your favorites from this year’s Super Bowl?

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August 3, 2016 - 50 comments

A Lesson in Marketing from Budweiser

If you haven’t noticed, Budweiser’s Super Bowl ads this year and last have been drastically different from years prior, especially their 2014 spot Puppy Love:

Why? Let’s just say that their sales fell after this ad. When I told my wife this she said, “But that’s my favorite Super Bowl commercial ever!”

I replied, “I know, but are you their target audience?”

“No” she said.

“Exactly.”

In other words, with the puppy spot, Budweiser made an incredibly popular commercial--popular among the wrong crowd, and their decrease in sales reflected it.

So Budweiser learned from their mistakes and honed in on their audience: mainly Gen Y and older blue collar males. Focusing on this demographic in 2015, they took a few shots at craft breweries with their spot “Brewed the Hard Way”:

They nailed it. Sales went up. It’s no surprise that despite harsh criticism from numerous hipster Millenials, they doubled down with their 2016 spot “Not Backing Down,” because those hipsters weren’t buying Budweiser anyways.

So what invaluable marketing lesson can we glean from this? Having a popular advertisement means absolutely nothing. But having an advertisement that motivates your target audience, that my friends, means everything.

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