Archives for November 2015

November 20, 2015 - 3 comments

Lou-Rich : Who-We-Are

 

About
We were brought in by Lou-Rich to produce a video that tells the story of who they are as a company. Lou-Rich is an Albert Lea, MN based manufacturing company. They create products for the healthcare and agricultural sectors. They are working to release a new website and they wanted a video that depicted their history and showed who they were as a company.

Approach
Early on in the pre-production stage we saw a great many wonderful aspects of the company. It’s 100% employee owned. It’s been around for decades as a leader in manufacturing. And they never settle with the status quo.

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After receiving the outline and hearing the desires for the video. We pushed for a more creative approach. We developed our own version of the script and pitched the client on it. We suggested we move the video from a traditional corporate overview, to an energizing commercial-like who we are video. They loved it.

After approval on the script and concept, we developed a shot-list of every shot we’d like in the piece. From there, we went down to Albert Lea to film. We spent 8-hours on site capturing each shot, working with the team and employees to capture it all. We opted to film in a slower frame rate for much of the project to make it feel more epic.

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After production, we recorded the voiceover and sourced custom music for the video. Taking all of the assets, we moved into editing and color-correction of the footage. We opted for a darker final look that had desaturated colors in the lowlights.

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Results
The client loved the final video. Here’s what they said.

“All 100% of the employee-owners at Lou-Rich couldn't be happier with how this turned out. This project not only captured all of our capabilities in a short video (not easy) but also is a helpful reminder for our employees to take pride in working for Lou-Rich!”

November 11, 2015 - 4 comments

Matthew Carrara Story

About
Matthew Carrara inspires those around him, whether it’s at his work at Boston Scientific or the non-profit Enliven International which he founded. In this passion piece, we wanted capture what drives him.

Approach
We sat down with Matthew at length interviewing him about his passions, his family, his work life, and the nonprofit he founded. We also followed him around at Boston Scientific and at a meeting with his nonprofit to film him in his element.

After numerous cuts and recuts of the interview, we finally landed on an edit we loved. From there we strategically placed our b-roll, selected music, and colored the film for the feel we sought to achieve.

Result
The result was this passion piece that takes a look into the mind and heart of an incredible man, Matthew Carrara.

November 5, 2015 - 3 comments

Wayzata Endodontics

 

About
Wayzata Endodontics is a private practice that sought us out to create a video that clearly communicated not only what exactly endodontics is but who they are specifically as a company.

Approach
We worked closely with the owner of Wayzata Endodontics to accurately gleam what exactly it was they wanted to communicate about their company. After an extensive interview with the owner, we spent a half day gathering b-roll on a gorgeous fall morning.

In post production, we thoughtfully combed through the interviews to boil it down to the heart of who Wayzata Endodontics was. From there we did some ramping with some of the slow motion footage to engage the audience even more.

Result
After some coloring and finalization of the music, we ended up with a compelling who we are video for Wayzata Endodontics.

November 4, 2015 - 3 comments

The 3 Non-Negotiable Aspects of a Story

Storytelling is the primary way in which we relate. To people. To brands. To products. But with stories being so integrated into our culture, why is it so easy to create a “story” that falls short, one that doesn’t connect with others?

I find that today there’s so many people today talking about story. Whether it’s a personal story, a brand story, or a corporate story. I think one of the key reasons that stories fall short is that they’re missing one of these three key aspects to a story. Here are three things necessary for an emotionally engaging story:

1. There needs to be a subject.
There needs to be a central character for emotional connection. This isn’t the montage video showing the company hard at work in all aspects with multiple interviews. This is one individual, sharing her heart for the company, her vision and hope, and ultimately how this company is changing the world.

2. There needs to be tension.
Too often we attempt to sugarcoat the challenges. When in reality we always root for the underdog. The one that needs to overcome. A story requires a challenge. Even if that challenge is something as common inefficiency.

3. There needs to be resolution.
It’s vital to establish a solution and resolution to the story. How did the persons desires and goals get achieved? How was the challenge overcome? Resolution doesn’t have to be a perfectly wrapped ending. It can still have unknowns and excitement, but it needs to bring about progress.

If you work to incorporate all of these elements in the next story you tell, you’ll find a significant increase in engagement and retention.