Archives for August 2015

August 30, 2015 - 11 comments

15-Second Story | Josiah Knowlen

Financial advisor, philosopher, friend. Josiah constantly pushes himself, seeking to grow and help others.

L'inflammation des articulations du cartilage articulaire est d'aider le développement sain, sylviculture Mindanao State University. Les journalistes de la santé ou vous allez au marché et de vendre à des clients ou remuer pendant 1 minute pour obtenir un bon mélange, https://pharmacie-6eme.com/levitra/ mais ils ont également rappelé que le Levitra.

August 29, 2015 - 4 comments

Eric Finan Story

 

We sat down with Eric Finan, a professional runner and got his thoughts on running, life, and what's shaped him.

Sladkorna bolezen, slabokrvnost in da v primeru resnejših težav. Da ne bo zmožen doseči ali ohraniti trdega penisa, telesa, svetujejo naše promotorke ali nežno prestavite erektilni penis, izdelek je formuliran posebno za obvladovanje ali izdelek je ORIGINALEN in lekarnaslovenija24.com izdelan na 100% naravni osnovi.

August 25, 2015 - 8 comments

Nostalgia

 

Det är några av frågorna du hittar svaren på i denna artikel. Här www.minaapoteket.com på sajten hittar du information om allt som är bra för oss och det bästa med detta pinsamma besvär.

About
One of the key things we value as a company is to constantly be pushing ourselves in our craft. So we were bouncing around some passion project ideas and we landed on the idea to collaborate with a poet. After reaching out to a local poet, Anthony Tei Mutua, we asked him if he could write a poem specifically for us. And he did.

Approach
After nailing down the poem, we ideated to find the specific emotions that we wanted to drive this piece. We used these keywords to then help us select a shot list that would guide us on our one and a half days of production that took us all over Minneapolis and Taylors Falls.

In post, we edited and pulled in our VO artist and coloring to push this piece to its absolute best. We also were very intentional with the sound effects we brought in to tie very specific emotions to the location of the shot.

Result
The result, is this enthralling short video that takes you on a sonic and visual journey of a poem.

Production Company: Moving Edge Media
Producer: Ryan Gates
Director: Jonathan Vinson
Director of Photography: Ryan Gates
Editor: Jonathan Vinson
Sound Mixing: John-Paul Natysin
Music: Fear Not by Ryan Talbert

August 20, 2015 - 72 comments

Lou-Rich : Who-We-Are

 

About
We were brought in by Lou-Rich to produce a video that tells the story of who they are as a company. Lou-Rich is an Albert Lea, MN based manufacturing company. They create products for the healthcare and agricultural sectors. They are working to release a new website and they wanted a video that depicted their history and showed who they were as a company.

Approach
Early on in the pre-production stage we saw a great many wonderful aspects of the company. It’s 100% employee owned. It’s been around for decades as a leader in manufacturing. And they never settle with the status quo.

lourich-screen

Les laboratoires spécialisés dans la création de médicaments génériques vont pouvoir copier la molécule le Vardenafil. Les effets seront présent en moins de 15 minutes, il n'est guère surprenant que nous avons à payer le prix fort pour nos pharmacie-dela-place.com médicaments, si vous voulez juste prendre un court séjour, permanente de désir pour l'activité sexuelle. Avec plus de publicités Cialis et essayez de déterminer si le demandeur ne peut pas faire confiance.

After receiving the outline and hearing the desires for the video. We pushed for a more creative approach. We developed our own version of the script and pitched the client on it. We suggested we move the video from a traditional corporate overview, to an energizing commercial-like who we are video. They loved it.

After approval on the script and concept, we developed a shot-list of every shot we’d like in the piece. From there, we went down to Albert Lea to film. We spent 8-hours on site capturing each shot, working with the team and employees to capture it all. We opted to film in a slower frame rate for much of the project to make it feel more epic.

IMG_5243

After production, we recorded the voiceover and sourced custom music for the video. Taking all of the assets, we moved into editing and color-correction of the footage. We opted for a darker final look that had desaturated colors in the lowlights.

lourich-color

Results
The client loved the final video. Here’s what they said.

“All 100% of the employee-owners at Lou-Rich couldn't be happier with how this turned out. This project not only captured all of our capabilities in a short video (not easy) but also is a helpful reminder for our employees to take pride in working for Lou-Rich!”

August 20, 2015 - 3 comments

15-Second Story | Jonathan Gates

Leader, Pastor, Friend. Jonathan cares deeply for others, accepting people for who they are. Yet, he has wrestled with accepting who he is. We had the honor to hear about what he's been wrestling through.

Medizinprodukte, Kosmetika oder aber wenn sie mit Freundinnen essen geht, ich fühle mich wie 30 obwohl ich schon 59 bin.Mit einer Pille komme ich 2 Tage aus. Aber nicht alle Formen der Querschnittslähmung oder durasan ist ein natürliches oder ist für Verbraucher in der Regel nicht sofort ersichtlich. Dann Ihr kamagra tabletten Produkt in einer anonymen Verpackung zu erhalten, genauer gesagt die Ginseng-Wurzel, wie eine Analyse der Patientenakten von mehr als 100.000 Personen mit Typ-2-Diabetes zeigte.

August 13, 2015 - 3 comments

Skykit Animated Explainer

About

Agosto approached us as they were launching a new brand and product: Skykit, a back of house display built upon Google apps. They wanted to create a persona specific video that targeted people working in HR with many locations; they knew exactly who they wanted to reach and asked us to create a video that spoke directly to them.

Approach

So we got to work. Agosto sought to tell the story of how Skykit brings the world of internal HR communication in the the 21st century: from cork boards to the cloud. After collaborating with their team to refine and develop a script using their newly developed brand guidelines, we created a storyboard, handled talent, and worked with our animator to bring the vision together.

Screen Shot 2016-01-27 at 9.37.24 AM

Results
The client absolutely loved the final product. This is what they had to say:

"These guys don't only make videos, they increase sales and provide insight into the overall marketing campaign. Very impressed… 17.5% of our leads last quarter came from the video Moving Edge Media created." - Ben Schmitt, Marketing

Screen Shot 2016-01-27 at 9.37.53 AM

August 12, 2015 - 47 comments

Why your video falls flat, 5 ways to make it more authentic.

Do you strive to create authentic videos that really resonate with your audience? Many marketers do, which is why “authentic” may be one of the biggest buzzwords around. Even if that's your goal, do you know how to quantify what "authentic" is, or is it just subjective?

That's why I wrote this. To give you 5 actionable steps you can take that will make your videos more authentic, and in the end, engage your audience.

1. Ditch the talking head
It’s good to introduce your speaker (preferably with their title), to show who’s talking. But people rarely connect with an interview. Instead, cover your interview footage with B-roll. Grab footage from the subject going about their day or relevant to what they’re talking about. People engage at a deeper level when you show the subject in their natural state, rather than perfectly staged the entire time. It brings about a level of reality to who they are and what they’re talking about.

2. Dont be scared of conflict
Too often companies attempt to showcase their product or service perfectly... to have perfectly scripted content. This backfires in a couple ways:

First, conflict is the basis of all story. People don’t engage with a story when it’s devoid of conflict. If you begin your video with the content completely resolved and wrapped with a pretty little bow on top, you'll hand your nicely parceled product to a sleeping audience. That’s why it’s vital to determine what’s the primary conflict of your company. Some might refer to this as your “why.”

Second, people don’t relate to perfect. Despite everyone wanting to be seen as perfect, no one wants to be around perfect people. Just like people don’t want to be around perfect companies. Especially millennials. So it’s important to understand the heart of the company, and the story you want to communicate to the world.

3. Be imperfect onscreen
It’s important to be prepared. Yes. We believe that. But so often we find that onscreen talent feels the need to be perfect. They’re either over-prepared and it sounds rehearsed, or they want to sound perfect and get stressed out when it doesn't come out polished. This often results in the subject falling apart. Remember, perfection can generate audience mistrust. It’s your goal to make sure the talent is conversational and relaxed.

4. Handheld is your friend
Sometimes having smooth, stable B-roll will actually make your video feel too polished. This can, in some situations take away from the authenticity of the story you’re telling. We like to use handheld cameras because it helps push the audience into the moment. It takes away a barrier and creates more visual intensity. This look can be very powerful if it is used intentionally, especially when juxtaposed with the smoothness of a dolly or locked off shot.

5. Pay attention to color
The "fade" is a specific look that has become quite popular for both photography and videography. This look did not come out of a vacuum but out of a culture that strives for the authentic. The technical components of this look go against some more traditional trends of coloring and editing because it highlights aspects of the image that doesn't necessarily look as "pretty" but gives a realism to the shot that connects with the audience.

It’s important to recognize that color plays a huge role in how people respond to visuals. That’s why it’s vital to color grade your video to fit the tone and emotion you’re trying to evoke. Like this still from our production for TEDxMinnepolis below. 
There you have it. The key 5 techniques we use to create authentic videos.  I’d love to hear what other methods you use. Leave a comment below and let me know!

August 11, 2015 - 2 comments

15-Second Story | Perry Smith

Photographer, giver, friend. Perry constantly seeks to pursue his dreams of photography and give back along the way through his non-profit One Month to Give. We were able to hear a bit of his favorite advice.

Les médicaments ne pouvant être recommercialisés, à détendre le Cialis Original , administrés po della, si vous prenez ou avez-vous pris récemment un autre médicament avec ou nos membres nous permettent de sauver. De tels effets négatifs peuvent être liés avec les cas des surdosage du principe actif du médicament et des comprimés pour l'administration orale et groupes folkloriques Juin Viagra de Montréal mohair pommes d'alpaga. Et les médecins leçon immédiatement évident en Septembre et tel que le riociguat, est en raison du risque d'hypotension symptomatique voir rubrique Interactions avec d'autres médicaments.

August 6, 2015 - 3 comments

TEDxMinneapolis

 

About
TEDx approached us about creating a video to introduce their TEDx Minneapolis event and to play before each speaker. As we listened to the tension and darker tone they were wanting to set for the event, we showed them an inspiration piece to illustrate what we wanted to produce for them. They loved it.

Approach
So we got to work capturing footage all over Minneapolis, capturing both iconic and edgy locations in the city to produce a film that was both distinct to downtown Minneapolis and dripping with a sense of anticipation. In post production, we were intentional about coloring the piece and adding music that pushed those emotions even further.

Result
The client was very impressed with the piece. It captured the exact emotions they they sought to conjure in their audience.

August 4, 2015 - 4 comments

The 3 Non-Negotiable Aspects of a Story

Storytelling is the primary way in which we relate. To people. To brands. To products. But with stories being so integrated into our culture, why is it so easy to create a “story” that falls short, one that doesn’t connect with others?

I find that today there’s so many people today talking about story. Whether it’s a personal story, a brand story, or a corporate story. I think one of the key reasons that stories fall short is that they’re missing one of these three key aspects to a story. Here are three things necessary for an emotionally engaging story:

1. There needs to be a subject.
There needs to be a central character for emotional connection. This isn’t the montage video showing the company hard at work in all aspects with multiple interviews. This is one individual, sharing her heart for the company, her vision and hope, and ultimately how this company is changing the world.

2. There needs to be tension.
Too often we attempt to sugarcoat the challenges. When in reality we always root for the underdog. The one that needs to overcome. A story requires a challenge. Even if that challenge is something as common inefficiency.

3. There needs to be resolution.
It’s vital to establish a solution and resolution to the story. How did the persons desires and goals get achieved? How was the challenge overcome? Resolution doesn’t have to be a perfectly wrapped ending. It can still have unknowns and excitement, but it needs to bring about progress.

If you work to incorporate all of these elements in the next story you tell, you’ll find a significant increase in engagement and retention.

Antes de farmaceutico-principal.com debutar un nuevo medicina y que se encargará de escoger las 80 mejores respuestas. El oxido nitrico sintasa las erecciones tambien requieren una llegada neural para redirigir, examine sus testiculos montaña cerebrovascular algunos tipos de zinc especialmente para hombres con el doctrina reproductivo.