Archives for July 2015

July 28, 2015 - 3 comments

Storyworks1 Commercial

 

About

We were approached by Storyworks1 to create a piece that effortlessly communicated their new company name as well as a new platform release. They needed a piece that clearly communicated both of these developments in one video.

Approach

From the beginning we worked hand-in-hand with Storyworks1 to strategically develop a video that would best explain who they were and the specific applications of their product. From there we crafted a story that would be told through a series of interviews that revealed the heart of Storyworks1 as well the effectiveness of its product’s use. We shot for 2 days in 4 locations to create the beautiful aesthetic that the client desired, using plenty of natural light to create an authentic feel.
storyworks 1

In the postproduction process, we carefully curated the best clips to effectively tell the story:
Screen Shot 2016-01-27 at 2.57.12 PM

We also color graded the piece to have the exact tone and feel that the client requested:
Storyworks 1 coloring

Results
In the end, the client was incredibly pleased. The final product is a beautiful video that explained who Storyworks1 is to its target audience: Screen Shot 2016-01-27 at 2.52.16 PM