Archives for March 2015

March 17, 2015 - 3 comments

EyeSafe Screen Covers from DigiHealth

About

DigiHealth creates protective screens for electronic devices that block out harmful light that causes eyestrain. We were approached by Digihealth as they were in the development phase of their screens. They wanted us to produce a video that would communicate their groundbreaking application of this amazing technology.

Approach

Brainstorming with the client, we decided that using a combination of live action and both 2d and 3d animation would be the strongest approach to producing a short video highlighting the vast benefits of the product.

After securing locations and nailing down our story boards, we produced this piece in a one day shoot using a variety of talent.

Screen Shot 2016-01-27 at 8.03.47 AM

Following brand guidelines, we created custom designs for our 2D animation to effectively communicate the dangers of screen use and how the product protects against it.

digihealth

But we didn’t stop there. To accurately and elegantly showcase the product, we created a stunning 3D animation of the product being applied to a phone.

Screen Shot 2016-01-27 at 8.05.32 AM

Results
The client loved the video. It was instrumental in getting them a significant amount of press including television time all resulting in an increase of sales.